If this is your first attempt to make money online, the most important lesson you have to learn is what Internet marketing is all about.
Internet marketing is similar to and different from “real-life” marketing in several ways.
Basic principles of marketing apply to both concepts although their application could differ. The 4P’s for instance price, product, place, and promotion remain true and significant for both but the meaning behind “place” is quite different. In real-life marketing, place refers to the location of your business while in online marketing, “place” may be defined as to the kind of website you have for your business.
It’s important to understand its similarities and dissimilarities to ensure that any strategy you devise will succeed.
Search engines are the ultimate authority.
No matter how you look at it, the final word will always come from search engines, especially big, powerful ones like Google and Yahoo. The amount of attention given to you by search engine spiders can make or break your website, regardless of how effective or affordable your products and services are.
As such, it’s important to focus on SEO or search engine optimization when you are studying Internet marketing. You need to know what makes search engine spiders tick and what tickle their fancy.
Know how to get in touch.
The World Wide Web seems to only get bigger and bigger as each year passes by. As its size increases, so does the netizen population. Consequently, this means more competition. Ultimately, you have to ask yourself one important question: how can you make your business distinguishable from the rest.
One way of doing that is getting and staying in touch with your consumers. It should make no difference whether they’re no longer a part of your market or they’re only potential customers. What’s important is that you have their email address or any other means of contacting them.
The Internet gives you several ways to connect with your market and you need to take advantage of each and every one of them. Just by using your email alone, you can have people subscribe to an e-newsletter or e-zine from your business. If it becomes popular, it can eventually be a secondary source of income when it becomes membership-based.
Consider publishing an ebook and have it distributed to your market. For maximum results, your first ebook must be free to download. It doesn’t have to be exceptionally long, but it does need to share original and valuable content. The content of your ebook is the reason why people will download your work.
Your job starts when they begin at Page One. Links to and mentions of your website must be spread liberally throughout your work. You know you’ve done your job well when they use the link to access your website and perform the desired action.
Lastly, Internet marketing is not always free. There are also methods using paid advertising and in some ways, they prove to be more effective than free online marketing. Paid advertising include pay-per-click ads, banner advertisements, and text-based ads.
Paid advertising gives your online business greater exposure but it also comes with bigger risks of failure. It’s important that you choose the right message if you want to make use of paid advertising.
Give these ideas a test run when you can. If they work then good! You now understand the basics of Internet marketing.