Multi-Level Marketing – Is the Internet, and Internet Marketing, the Way of the Future for MLM?
Over the last few years a
different type of entrepreneur has been entering the network
marketing (MLM) industry, they see MLM as a credible way to earn high
income with more leisure time. These entrepreneurs are Internet-wise
and appreciate the implications of doing business on the Internet
The challenge facing
network marketing companies is to capitalize on this interest shown
and develop on-line systems that address the needs of these new
Internet-wise entrepreneurs. The product or service offered must be
global in nature, earnings must be in an internationally recognized
currency. Systems must be provided that are Internet based,
powerful, and yet simple to use which include an on-line marketing
systems for the new distributor to use. The website must be
professional with an interactive tour 24/7 encompassing multiple
formats including; audio, video, text and images to engage the
visitor, guide them and ultimately ask them what they want to do;
become a new customer, a distributor, or request more information.
The website must be able to duplicate itself for each
member/distributor through the use of an easy to use admin facility
which does not require specialized knowledge of web design or
programming on the part of the member. Members must have easy
access to their down-lines, order statistics and their account
details. The marketing systems and promotional tools must be
accessible on-line! Expensive off-line marketing tools like
brochures, books, CDs, DVDs are a thing of the past – there are
MLM companies out there, that make a good living out of off-line
marketing tools which do not benefit the distributor/member in any
On-line systems that have
these features and provide these on-line facilities are the way of
the future for MLM! They allow people to become active in the
business with only limited knowledge and skill, and they are
Global! Being on-line also provides opportunities for people
in remote areas to be as successful as distributors living in cities.
More importantly, systems like these remove the rejection
factor. The need to chase people to simply get them to
look at what you are offering is past. People do not like being sold
to! They want to buy! If they are interested they will ask for more
information, the days of having to close the deal are over.
Statistics show us that people that you have to close, you have
to close again, and again.
This is the way of the
future for MLM!